FACEBOOK FANS WHO PLEDGE TO SPREAD THE WORD
ABOUT NEW RELATIVITY MEDIA/VIRGIN PRODUCED FILM
WILL GET THEIR NAMES ENGRAVED ON WELLS
Warren, N.J. – Sept. 21, 2011 – Virgin Mobile USA and production company Virgin Produced announced a special program today to support Relativity’s upcoming Machine Gun Preacher, featuring Gerard Butler’s (300) searing performance as Sam Childers, the impassioned founder of the Angels of East Africa rescue organization in this moving story of violence and redemption, directed by Golden Globe-nominated Marc Forster (Monster’s Ball). The program will encourage both college students and Facebook fans at large to pledge their support for the story behind Machine Gun Preacher, which releases theatrically in New York and Los Angeles on Sept. 23, and in additional markets in the weeks to follow.
Virgin Mobile USA will first ask Facebook fans on their fan page (www.facebook.com/virginmobilelive) to sign a pledge to support this film. This pledge will inspire several ways a fan can support the film’s release, including viewing the trailer or spreading word about the film via Facebook or Twitter. Fans who pledge their support for the film on facebook.com/virginmobilelive during the first two weeks of the film’s release (ending on Oct. 2) will also have their names engraved on one of the wells in Africa. To build awareness and momentum for this effort, Virgin Mobile USA will invade social networks and college campuses with an army of street teams to attract pledges to raise awareness in the New York City and Los Angeles areas. Among campuses targeted are UCLA, USC, Columbia University, NYU, and Baruch College.